The value chain and life-long learning

The paper will discuss the application of the value chain principles used in education and learning and this will be exemplified in a model. Based on that model the paper focuses on the differences in value-added activities depending on whether the aim is individual life-long learning (i.e. Diploma or MBA programmes) or strategic competence development in organisations. During interviews with individual students and companies, combined with an internal workshop, two realistic scenarios were selected as a part of a strategy process within the college. One scenario focuses on the individual competence development, where the aim is the formal life-long learning with examination and accreditation. The second scenario focuses on a more dynamic market situation, where the agenda is set by the strategic and specific competence need in organisations. The paper concludes that the two different aims also entail two different value chains, which require different competences at the university, in its value-adding activities.